Canadian by birth but raised in Athens, Evmorfia Bethanis moved to London UK where she studied Fashion Design at the prestigious Central Saint Martin’s College of Art & Design as well as the Marangoni Institute of Fashion.
Having held several posts in various Fashion Design houses in London including Alexander McQueen, Evmorfia set off to make her own mark on the fashion industry.
Her designs reflect her fascination with contemporary world culture in all its forms. The label wants to offer women a fresh take on modern femininity. A perspective which seeks to innovatively draw inspiration from, combine and harmonise the trends, artefacts and materials which she believes have meaning and significance. Impeccable finishing and tailoring with a sophisticated yet worldly aesthetic are defining aspects of the Evmorfia brand.